ACCELERATING GROWTH THROUGH INNOVATION
AMMO, Inc. (Nasdaq: POWW, POWWP) is the owner of GunBroker.com, the largest online marketplace serving the firearms and shooting sports industries and a leading vertically integrated producer of high-performance ammunition and components.
AMMO was founded in 2016 by Chairman and CEO Fred Wagenhals and his business partner Chris Larson with a single vision — to change, innovate, and invigorate the complacent munitions industry for the next generation of shooters.
THE COMPANY’S CORE AMMUNITION BUSINESS IS VERTICALLY INTEGRATED WITH MULTI-CHANNEL DISTRIBUTION INCLUDING DIRECT-TO-CONSUMER, WHOLESALE, MILITARY AND LAW ENFORCEMENT CUSTOMERS.
AMMO’s product offering encompasses more than 60 unique items including STREAK® Visual Ammunition, a patented technology that allows shooters to visually see the bullets’ path toward its target, patented armor piercing and hard armor piercing incendiary ammunition, and ballistic match multi-purpose and signature-on-target ammunition.
The Company’s new 160,000-square-foot, state-of-the-art manufacturing facility in Manitowoc, Wisconsin is scheduled to open in the summer of 2022 and will significantly expand capacity to over one billion rounds annually.
IN APRIL 2021, AMMO ACQUIRED GUNBROKER.COM, THE LEADING ONLINE MARKETPLACE FOR SHOOTING SPORTS AND OUTDOOR ENTHUSIASTS.
GunBroker.com promotes responsible gun ownership and offers its customers a safe, secure, and transparent venue to buy and sell guns online by strict adherence to gun ownership policies and regulations through licensed firearms dealers as transfer agents. This asset-light, high-margin platform matches buyers and sellers, enabling efficient transaction processing across major product categories including ammunition, firearms, accessories and related items.
In addition to its strong growth and profitability characteristics, the GunBroker.com platform provides robust data analytics capabilities to help optimize strategies and decision making across Company’s overall business.
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