RELENTLESSLY IMPROVING THE EXPERIENCE OF BUILDING, CUSTOMIZING, MAINTAINING AND CLEANING GUNS. There is a new breed of gun owner emerging. From AR15s to handguns to precision rifles and tactical shotguns, these highly motivated enthusiasts are hands-on and have a personal “can do”, “want to” do-it-themselves attitude to maintaining, building and equipping their guns. Personalizing and maintaining guns that fit their needs and stir their imaginations drives their passion. They take pride in their guns and value products and tools that help them work smarter. REAL AVID IS DEDICATED TO EQUIPPING AND EMPOWERING THESE DEDICATED HANDS ON GUN ENTHUSIASTS. Using insights and experience of professional gunsmiths, armorers, avid builders, law enforcement and military professionals, we are creating master grade gun tools and cleaning equipment. These professional grade products are serious upgrades over the status quo and deliver superior design, enhanced capability and ultimately…a best-in-class user experience.